Awesome Alexia! Yes, the Map should be a collective effort. I’ve seen in a lot of cases some specialists being super knowledgeable about their part of the journey, but being totally blind to what comes before or after…
For example, engineers will build the product but have no clue about the work of the marketing and sales team that will have to commercialize it.
A complete map end-to-end is a top-notch tool for any organization.